A recent survey from Maven found that 87% of surveyed employers believe family benefits are highly valued by employees. The survey consisted of 1,100 employees and 600 HR professionals. According to the findings, nearly two-thirds of employers plan to expand family benefits offerings within the next three years.

Alongside compensation, health care coverage is often seen as one of the most important benefits a job can offer. And the larger the variety of options available to employees, the more likely they are to find an option that best suits their needs. This is good for employers because employees are more likely to stay at their organizations when they feel their needs are being met.